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Sam Horn Innovation SpeakerPOP!Create the Perfect Pitch, Title
and Tagline for Anything (Perigee - Penguin, '09).
Find out for yourself how to creatively strategize and
produce a Purposeful, Original, Pithy pitch that gets
your company, cause, creations, and campaign the
attention, respect, and sales they deserve.
Learn precisely how to Brand your Innovation.
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Sam Horn
Author of:
POP!
Create the
Perfect Pitch, Title and Tagline for Anything (Perigee -
Penguin, '09)
Consulting with Sam
to create a one-of-a-kind marketing message that helps
your ideas and offerings break out instead of blend in
is precisely how to brand your innovation. Info? One-On-One
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and conference attendees learn how to catapult their
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pending) innovation speaking so you can get paid to teach these techniques
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Interested? The POP! Process.
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Perfect Pitch, Title and Tagline for Anything (Perigee -
Penguin, '09)
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Sam Horn
Author of:
POP!Create the
Perfect Pitch, Title and Tagline for Anything (Perigee -
Penguin, '09)
Do you want your ideas and inventions to get noticed and get bought?
Learn precisely how to brand your innovation?
Do you want to position your business so it’s one-of-a-kind instead
of one-of-many?
Do you want to learn how to “Cliff Note” your concept into a concise
and compelling sound-bite?
If so, you’ll love POP! -- 25 ways to create attention-getting
titles, taglines, topics and approaches that help you have
Pop-of-Mind awareness with your target audience.
Find out for yourself how to strategize and produce a Purposeful,
Original, Pithy pitch that gets your company,
cause, creations, and campaign the attention, respect, and sales the
deserve.
Topics include:
* Idea Chemistry: the nine components that cause ideas to break
out instead of blend in
* The Jerry Maguire Rule: Five secrets to crafting an intro that
gets everyone at hello
* The Eureka Moment: Why people love to discover The Next New Thing
and how you can create projects, products, and presentations that
haven’t been seen or heard before
* Contra-brand: The power of saying something that flies in the
face of current wisdom
* Muse It or Lose It: Why it’s so important to ink it when you
think it
* Half and Half Words: trademark-able terms that produce income
for years to come
* Likeability Humor: the quickest way to win buy-in
Sam Horn
Author of:
POP!Create the Perfect Pitch, Title
and Tagline for Anything (Perigee - Penguin, '09)
Sam is a top-ratedconference speaker – one of the best in the business.
We have had her speak (and emcee) our Invent Your Future
conference for the last two years(Inventyourfuture.com)and she always receives the top ratings from our
attendees. At our program in February, Sam did a session
on Clout: Power, Influence & Authority that I believe
would be a perfect fit for any audience. Sam is known
for her ability to introduce ideas to smart
professionals that they haven’t heard before and that
they can immediately apply to the challenging situations
they face. In this session, Sam
doesn’t waste time on platitudes or abstract
theories, but focuses on real-life circumstances and
what the participants can do to turn a no to a yes, get
support for their projects, and get cooperation from
decision makers, colleagues and employees.
Denise
Brosseau and Ruth Stergious, Co-founders of
