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July/August 2009 |
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“When you speak, your words echo across the room and down the hall. But when you write, your words echo down the ages.” - Bud Gardner, Chicken Soup for the Writers Soul
What do smart speakers do in slow times? They write!
Many colleagues around the country have told me they’ve taken their half-finished book off the shelf, dusted it off, and resumed writing.
Good thinking. If your calendar isn’t quite as full as it used to be, put that newfound time to work for you.
You’ve heard that a good book is the best business card? It’s more than that.
Writing a quality book will catalyze benefits you can’t even imagine at this point. Here are just 3 pay-offs you’ll reap when you write. A quality book can:
1. Take your spoken message global. That’s not an exaggeration. Many of my clients are reaping the rewards of international deals. In fact, John Strelecky’s book The Why Café is in 18 different languages and was a bestseller in Singapore (rated over Malcolm Gladwell and Jim Collins). John has traveled to China and Spain to conduct paid book-signings and programs.
2. Be multi-purposed into e-books to generate online revenue. Look at your Table of Contents. Which chapters could be turned into a White Paper or Special Report? E-books generate almost pure profit because they have little or no overhead.
3. Motivate decision-makers and potential clients to hire you. Meeting planners want proven topic experts. Are you losing business to colleagues who have a book and you don’t?
Imagine how gratifying it will be to hear from readers who share how your book has impacted them. I still smile every time I remember the email from a man in Toronto who said he was reading Tongue Fu! in his hot tub. He called it Tub Fu. And I will always remember showing up at a Take the Bully by the Horns book-signing in Northern California and a couple and their teen daughter walking in with a well-thumbed, heavily underlined copy, saying it had saved their daughter’s life.
Make 2009 the year you turn your intentions into action. If you want to avoid regrets, stop wishing and start writing.
Prefer to work in person to kick-start your book? I’ll be in California the first week of August and will be in Hawaii, Maryland, Chicago, Orlando, Indiana, and New York in the coming months. Check my calendar www.SamHorn.com to see when I’ll be in your area and perhaps we can schedule a face-to-face consult while I’m in town.
And be sure to read the “Ideas Into Income” article (later in this newsletter) which explains my new coaching option which can speed up the writing process. |
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"When someone does something good, applaud. You'll make two people happy." – Samuel Goldwyn
How wonderful to see my clients appear on major media, receive a standing ovation from the Harvard Medical Conference (!), climb the ranks of Amazon.com, and successfully re-brand their business.
I wish I had room to showcase everyone's success. Here are just a few of the people I’m fortunate to work with who are reaping the rewards of our work together.
Thank God It's Monday: How to Create a Workplace You and Your Customers Love, by Roxanne Emmerich, CPAE, made it to #1 the first week of its release. Roxanne, who was in my Maui Writers Retreat group years ago, has consulted with half of the nation’s top 1% performing financial institutions.
The Introverted Leader, Build on Your Quiet Strength by Jennifer Kahnweiller, addresses the fact that many people would rather run from the room than work it. If you want to be judged by the value of your on-the-job performance instead of whether you're the life of the party, buy this book. And if you fly American, yes, that was Jennifer featured in the May issue of American Way Magazine.
Why is it many organizations spend billions hiring and training Gen Y’s and Gen X’s – only to lose them months later? In Keeping the Milennials, Joanne Sujansky, past President of ASTD and Dr. Jan Ferri-Reed explain why. Spend 15 minutes reading this eye-opening book and you'll understand why it was featured in Time Magazine.
You know you're in for a page-turning book as soon as you read the opening paragraph of How NASA Builds Teams which starts with how the $1.7 billion Hubble Telescope was launched into space . . . with a flawed mirror. Kudos to author Charlie Pellerin, (NASA's former top astrophysicist) for revealing how this very expensive error was ultimately corrected and how the Hubble has subsequently become known as man's greatest scientific achievement.
Kudos to Betsy Laney and Donna F. LaMar, Ph.D. of The Farm “Where Living Things Grow” in Michigan, which offers down-to-earth fun and healing for the whole family. With their motto, “There’s no excuse for abuse,” this=2 0non-profit organization connects people with plants and animals to remember what matters. One of the first things they did following a day of re-branding consulting here at my lake-front home was to add more success stories to their website, including this heart-warming story of Sonny the Donkey. www.LivingFarm.org
Congrats to Kimberly Douglas for this cover endorsement for The Firefly Effect from NYT bestselling author Marshall Goldsmith (What Got You Here Won't Get You There), "Insightful, fun, transformative, weaves practice and analogy into chapters that will spark the creativity of individuals, leaders and their organizations!"
Who says there’s no shortcut to success?! Scott Halford, CSP believes the secret to success is to Be a Shortcut for as many people as possible. When people can count on you to save them time, money and hassles . . .they're more apt to give you their projects, promotions and accounts because they trust you to deliver results.
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“Ideas are a dime a dozen; and they’re not worth a plug nickel unless you act on them.” – Warren Reed
Did you resonate with the story about P.F. Chang finally deciding to listen to their customers instead of argue with them?
Me too. Over the years, many people have asked if they could "access" me on an ongoing basis so they could ask a quick question or pick my brain regarding something they're working on.
I used to explain I couldn’t accommodate their requests because my days were scheduled with consults and speaking and my nights were busy prepping for the next day's appointments. I said I didn't know when I'd find time to respond and didn't want to make promises I couldn't keep.
After reading that quote from P.F. Chang’s CEO, I had my own Blinding Attack of the Obvious. If this is what people want from me, I'd better figure out a way to make it work.
After much brainstorming with clients, I've come up with a system I think is a win-win for all involved. This new option is explained in detail on www.SamHorn.com. Here are a few FAQ's (Frequently Asked Questions) about how it works.
1. Do I have to have to know in advance what I want to achieve?
No. That’s the beauty of this format. Many clients know they want a one-of-a-kind brand or signature message and they want to stand out and make more money, but they don’t know how to go about it. They want me to “tell them what to do” and trust me to produce the results they want.
2. How does Sam help me crystallize what’s special about me, my idea or offering?
I use my 25 year experience as a business owner, speaker, author, consultant and originator of POP! to help you identify what you could offer that’s unique and needed. I interview you (often using the W9 form) to pull out your USP (Unique Selling Proposition) and POD (Points of Distinction) and then craft it and capitalize on it.
In other words, what’s your BRAND? How can you be one-of-a-kind vs. one-of-many? How can you focus it, language it and integrate it into your website, marketing material, presentations, proposals, products, services, social media and outreach so it gets noticed, remembered and bought by your target audience?
3. Does Sam just work with entrepreneurs, authors, speakers and consultants?
Although I’ve had the privilege and pleasure of working with Presidents of NSA, ICF, ASTD and ASAE, I have also worked with professors, physicians, corporate executives, stockbrokers, chiropractors, grassroots advocates, INC 500 winners, high tech pioneers and inventors.
Let’s put it this way. What do you care about? Would you like that to get more attention, respect and sales? If so, I can help.
4. Okay, so how does this new option work?
You pay a retainer and can then access Sam's expertise and experience whenever you want. You don’t need to schedule an appointment unless you want to. Pick up the phone or send an email with your questions, content, priorities, whatever, and Sam will get back in touch within 24 hours. It’s easy. She just keeps track of the time spent on your project much like an accountant or attorney, (except they don’t come up with one-of-a-kind ideas and approaches that generate revenue for you for years to come.)
5. How do I get started?
Email Cheri@SamHorn.com to request consulting info. Once you sign up for the retainer option, we will email a questionnaire that helps you describe your project and priorities so Sam can help you hit the ground running.
Ready to get your ideas out of your head and into the world so they can make a positive difference for others and a prosperous living for you. Call 800 SAM-3455 today. We look forward to helping you POP! your success.
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Upcoming Events that Can Help You POP! Your Success
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August 4: POP! Your Career, POP! Your Business.
There are thousands of consultants, speakers, authors all presenting and writing on similar topics. How can YOU become the go-to expert on your subject, the go-to resource in your field? This hands-on, half day workshop won’t waste time on ivory tower theories; it focuses on real-life ideas you can use immediately to be the top-of-mind choice of your target audience.
August 18-19: Tongue Fu! – Bully Certification Training.
Would you like to be able to teach your employees at work, students and faculty at school, and/or audience members how to deal with difficult individuals – without becoming one themselves? Sam’s turnkey, trademarked communication/conflict resolution methodology has been delivered around the world by certified trainers who earn a good living doing work they love that matters. Visit www.TongueFu.com to learn how you can get paid to bring this topic into your organization, school district, or industry.
August 27-Sept. 7: Hawaii Writers Retreat and Conference
Wouldn’t it be wonderful to get away from your busy life’s obligations and distractions and immerse yourself in your book with a group of supportive peers? Wouldn’t it be great to hear best-practice tips from bestselling authors? Wouldn’t it be great to jump the chain of c ommand and meet publishing and Hollywood insiders who have the power to give you a deal? You get that and more at our 17th annual writers conference, the best in the world.
Sept. 18: POP! Workshop at National Press Club
Why do some ideas catch on and others fade away? Why do some businesses succeed and other fail? Quality isn’t enough. Discover how to capture people’s favorable attention and sell what you’ve got so people get it and want it. You’ll walk away knowing how to package and present your priority so it’s instantly intriguing.
Sept. 29: Be Your Own Media – Market Your Own Offering
Special Tele-seminar with David Mathison, author of Be the Media. The focus will be on how entrepreneurs, speakers, authors, musicians, non-profit leaders, film-makers, people seeking venture capital - ANYONE with an idea, business, product or service -- can break it out via innovative, do-it-yourself marketing and strategic social media promotion (for a fraction of the price of a publicist or PR firm). Check out this flattering "Your Career: Developing Your Personal Brand" article written about David in the Business section of the NY Times. Follow This Link
Got questions? Want to arrange for Sam to speak at your next event? Want to know more about Sam’s consulting options? Want to register for one of Sam’s workshops or order bulk copies of her books? Contact us at:
1-800-SAM-3455 Info@SamHorn.com
Sam's Blog http://www.SamHornPOP.wordpress.com
Sam’s main website http://www.SamHorn.com
Follow Sam on twitter
Check out Sam’s LinkedIn page
Sam on facebook
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