Are
You One-of-a-Kind or One-of-Many?
How to Stand Out in Any Crowd
"It's not enough to be the best at what you do;
you must be perceived as the only one who does what you
do." - Jerry Garcia
There
are literally thousands of restaurants, consultants,
dentists, attorneys, chiropractors, boutigques,
contractors, hotels, and airlines to choose from. How
are you different? What are you offering that
distinguishes you from others in your field? Why would
potential clients choose you over your competitors?
The
premise of this program is that we don't want to be
one-of-many because we'll always be scrambling for
business. We want to be one-of-a-kind so there is
no competition.
Find
out for yourself why
, John Jantsch, Jeffrey
Gitomer, and Mark Sanborn all say that Sam's POP!
Process is the key to generating the buzz, name
recognition, and mass appeal that result in you and your
organization being the first choice -- the only choice
-- for clients and decision-makers
John Jantsch
Jeffrey Gitomer
Mark Sanborn

Praise
for POP!

"Can
you articulate in one clear, compelling sentence why
customers should do business with you instead of your
competitors? if not, buy POP!" Kay Cannon, 2007
President of International Coach Federation

"The
key to selling yourself is to make your communication so
interesting people stop in their tracks and are
compelled to pay attention. POP! is filled with
delightful ways to do just that." --Christine Clifford
Beckwith, co-author with Harry Beckwith of
You, Inc.
The Art of Selling Yourself

"Sam's
process for applying creativity is the best I've seen.
I've been struggling with defining my brand. With just a
short consulting session with Sam she was able to
extract the essence of my brand into something I can use
for business. Sam's branding knowledge and principles
are extraordinary." -
Maura Schreier-Fleming, guest
columnist Dallas Business Journal

"Sam
shows how to create those all-important 'sticky' names,
slogans, and brands that stay in your customers' minds."
-
Dewitt Jones, Speaker Hall of Fame and former
National Geographic Photographer

"If
you're ready to 'POP' out of any and every crowd and be
remembered, let my friend
Sam Horn show you how so you can impress them and
express your true self." –
Mark Victor Hansen,
Co-creator, #1 NY Times best selling series
Chicken Soup for the Soul

"Sam Horn
offers a wealth of ideas on how anyone can have 'a way
with words.' Her techniques for coining memorable names
and slogans are popping-fresh, engaging, easy to apply,
and jolly good fun." --
Richard Lederer, winner of
Toastmasters Golden Gavel Award and co-host of National
Public Radio's "A Way with Words"

"I've
seen Sam in action and she is a master at creating
memorable titles and attention-getting taglines that
make your presentations, screenplays and projects snap,
crackle, and POP!" -
Stephanie Palmer, Former Director
of Creative Affairs for MGM

"What you name your invention can determine whether it
gets ignored or noticed. POP! is full of ways to come up
with creative names and marketing slogans that help your
products capture people's interest. Every entrepreneur
and inventor needs this." -
Todd Walker and Jean Golden,
creators of the "Million Dollar Idea(R)" show.

"Do you
want to get your message out to more people so it can
make even more of a difference? POP! is packed with
original ways to get your work noticed. Highly
recommended." - Andy
Andrews, PBS-featured speaker and
author of NY Times Bestseller The Traveler's Gift

"Sam Horn continues her impressive streak of powerful,
entertaining and most importantly, practical books with
POP! It's a book for the ages that should be read by
everyone from high-school students looking to put a
little oomph in their college applications to seasoned
professionals marketing new products and lawyers trying
to impress a jury." --
David Silverstein, CEO,
Breakthrough Management Group, Inc. (fastest growing Six
Sigma training company in U.S.)

"The
premise of POP! is that the best way to corner a niche
is to create it. Sam Horn shares
fascinating recommendations on how to make your
organization one-of-a-kind. Well done."- Joe Calloway,
Speaker Hall of Fame and author of
Becoming A Category of One

"What do
you say when asked, 'What do you do?' Do you want an
interesting elevator intro that motivates people to want
to know more about you and your business? POP! teaches
you how to intrigue people in the first 60 seconds of
meeting them."-
Rick Frishman, President of Planned
Television Arts, co-author of
Networking Magic and Guerilla Publicity

"To
break out you've got to stand out, and POP! shows you
how. It is full of examples and useful exercises that
take you beyond what you need to
know
to what you need to
do.
I recommend it." - Mark Sanborn, author of
Wall Street Journal
bestseller
The Fred Factor
Want to
schedule Sam for your next conference? Call Cheri Grimm
in Sam's Business office at 1 800 SAM-3455 or
Click Here
to let us know of your needs and we'll contact you to
discuss your program.
Want innovative ways to make your business, brand and
book successful? Request this FREE article on how to
Stand Out in Any Crowd and discover why best-selling
business author
Jeffrey Gitomer said Sam Horn's POP! is
the "new way and best way to create buzz."
Your information is never sold or misused.

Innovation Methodology
Want to Schedule Sam to Speak At Your Next
Event?
Call
Cheri Grimm at 805-528-4351 to discuss the needs of your
group and to inquire about Sam's fees and availability.
Want
information on Sam's other presentations including
Tongue Fu!
® Click here.
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